Life as a startup founder takes conviction, tenacity, passion, a sense of adventure, self-awareness and (________________) insert your own choice of personality traits. I always enjoy reading articles that talk about the DNA of a founder and what it takes to be...
Innosight has just released its Summer 2016 Briefing: “How to Turn Ambiguity into Opportunity”, by Scott D. Anthony. You can download it here: https://www.innosight.com/insight/how-to-turn-ambiguity-into-opportunity-a-new-approach-to-strategy-under-uncertainty-old/ I...
One of the most popular tools in the So what? who cares? why you? methodology is the category map. Using this tool, an innovator is able bridge the gap in understanding between the science and technology and the business opportunity an idea represents. Here are five...
Lately I’ve had a lot of people ask me about how to generate more ideas in their organizations. I’m not sure what’s prompting this but for sure, more people than normal seem to feel they have a “volume” problem – but is this really the problem? In my experience,...
A few days ago I had the great fortune to connect with an old friend – it had been 10 years since we’d spoken – you see, this friend was 10 years old at the time and lived in my neighborhood. Every day we’d walk our dogs together and talk about life, mostly through...
I came across this TED Talk while preparing for a workshop I am hosting at the FLC’s National Meeting, April 26th. For those of you in the publically funded research arena - federal labs, universities, etc., it provides an interesting perspective on government as the...
In early December, I presented the last of three marketing-focused webinars hosted by the Federal Laboratory Consortium for Technology Transfer (FLC.) This webinar explored the science of marketing, outlined the importance of a marketing foundation document, and...
This Friday, December 4th, something quite innovative will take place in Dayton, Ohio. TEC Dayton, a technology acceleration and business incubation center, and Wright Brothers Institute will be hosting their first commercialization catalyst event. While many regions...
In mid-November, I presented the second of three marketing-focused webinars hosted by the Federal Laboratory Consortium for Technology Transfer (FLC.) This webinar explored best practices for building a value proposition, and featured a case study from Scott Koorndyk...
In late October, I had the pleasure of presenting a marketing-focused webinar hosted by the Federal Laboratory Consortium for Technology Transfer (FLC.) The webinar explored best practices for identifying market-ready technologies and is now available for viewing...
I am often asked what I think the winning ingredient is to commercialize a new idea – is it having a novel technology? Riding a rising market wave? Capturing an established ecosystem? While these things certainly can contribute to success, throughout my career I’ve...
The heart of the So what? who cares? why you? methodology has always been the visual tools. In this second edition, you’ll continue to see the same rich visual tools but with a refreshed and revitalized personality. We’ve trimmed down the toolset to focus on 14 visual...
