Ideation

by Wendy Kennedy

Learning How The Game Is Played

As founders start out on their journey, there’s a lot of balls to juggle for sure.  Customers, product, competitive differentiator, access to capital, and...

by John Hanak

No Market Need?!

I have seen multiple reports claiming that something like over 40% of startups fail because they offer something the market doesn’t need.  As I dug into the...

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