by John Hanak

No Market Need?!

I have seen multiple reports claiming that something like over 40% of startups fail because they offer something the market doesn’t need.  As I dug into the...

by Wendy Kennedy

Step-by-Step Tool Guidance

The heart of the So what? who cares? why you? methodology has always been the visual tools. In this second edition, you’ll continue to see the same rich...

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