So what? who cares? why you?®’ provided my global team of technology oriented scientific staff with a methodology to define and articulate a business value proposition to support their applications for funding from a large investment pool. The transformation in thinking that occurred was significant and as a result, many, many, better investment decisions were made."
— David Mann, Former SVP Emerging Business Technology Investments, Nortel Networks
Using our methodology, organizations world-wide are increasing their success rate for ideation, incubation and commercialization.