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The So what? who cares? why you? methodology is a cornerstone of what we’ve accomplished at the Purdue Foundry. Without question, we would not be celebrating this progress had it not been for the foundation upon which these innovators began their journey: the So what? who cares? why you? methodology."

— John M. Hanak, J.D. Managing Director Purdue Ventures

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Using our methodology, organizations world-wide are increasing their success rate for ideation, incubation, and commercialization.
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