The So what? who cares? why you? process is the most important tool we have to translate technology into business value. It is an indispensable element of what we do and who we are as an organization. We use it to assess portfolio technologies, strengthen the value proposition for client companies, and coach our clients and partners through the commercialization process. No other process gives us the foundation to identify and assess the business potential inside an early stage technology."
— Scott Koorndyk, President, TEC Dayton
Using our methodology, organizations world-wide are increasing their success rate for ideation, incubation, and commercialization.