So what? who cares? why you? The Book

Our flagship book, So what? who cares? why you?: A Methodology To Find the Business Value of New Ideas is designed as a toolkit with step-by-step guidance, real world examples, and practical advice for innovators, entrepreneurs, and advisors.

Design Your Business with WKI

We’re thrilled to introduce the online version of our beloved book, now seamlessly transitioned to an online platform! We’ve crafted an experience that combines the timeless wisdom of So What, Who Cares, Why You? with the convenience and accessibility of digital access offering an enhanced user experience with videos, coaching tutorials and more. Join us as we continue to evolve and adapt to support our global community of advisors, innovators and entrepreneurs.

Look Inside the Book

Read the Foreword