Get Ready to Design Your Business

Inside WKI’s Design Your Business you’ll experience a robust suite of ideation tools, video coaching and business value templates and resources – all tailored to your needs as an early stage innovator.

We’ve helped innovators put ideas on the payload of a spacecraft, launch new drug discoveries and build investor ready startups.  We can help you too!

Think of it as having Wendy Kennedy, founder and commercialization expert as your personal advisor, helping you to translate your brilliant idea into a compelling value proposition.

With personalized coaching videos and short, yet high impact tutorials, Wendy will guide you to bring the business value of your new idea to life!  And even better, you will master the fundamentals to get you investor ready in no time!

….it is like I could finally see what I have.  And see that I was chasing zero money and pivot to where the actual commercial value is.  This process has been invaluable.”

Ready to design your idea into a great business opportunity?  Let’s Get Started!


See you inside….

With WKI’s Design Your Business You Get:

  •  10 standalone modules to support you through the award winning WKI ideation methodology
  • 10 step by step tutorials on each of the WKI Ideation Tools
  • 10 personal coaching videos with Wendy, to take your idea to the next level
  • WKI’s digital, 21 page Design Toolkit, including form fillable PDFs with space to capture a-ha moments, key takeaways, and talking points as you move through each ideation tool.
  • The Pitch Library, including presentation templates and coaching to package your WKI Design Your Business outputs to get you and your idea investor ready.
  • Over 20 one pager Tips & Techniques for you to build mastery in business fundamentals.
  • Quarterly Virtual Meetup with Wendy – join the private members club, where Wendy shares insights on business value topics and takes your questions. (Note: you must sign up separately to receive invitations.
  • Users also have access to pre-released podcasts by Wendy Kennedy, on business value and entrepreneurship topics.
  • And as an added bonus, all licensed users have access to WKI’s flagship book, So what? who cares? why you? 143 pages of insights and advice on finding the business value of new ideas.  This book is published as an ebook inside WKI’s Design Your Business.
  • Plus, lots of new materials coming all the time….you’ll receive priority access to the latest design thinking materials bubbling up at WKI.

Get Started for ONLY $349.00USD annually.

Contact us for volume orders

WKI Certified sites receive special pricing. Learn more about WKI Certify.

WKI’s Design Your Business gives you an online platform to skill-up technical and scientific professionals to design the business proposition for their ideas while also developing mastery in the business fundamentals.  What results is an innovator with a new appreciation and vocabulary to turn ideas into commercial opportunities.