by wendy | May 23, 2023 | Videos
We all Need Lead Customers Lead customers can definitely be part of a winning strategy for a startup. Lead customers are willing to get in early, help you shape your idea into a whole product and give you space to listen and learn about what really matters to...
by wendy | Apr 24, 2023 | Advice & Insights
Here’s how to live in the problem space and discover the business problem you solve. The business problem lies at the core of our business value. We need to investigate, iterate, and examine the problem from different angles. I hope this provides a...
by wendy | Sep 15, 2021 | Customer Highlights, Ideation, WKI Design Frameworks
First, let me give credit for the title of this post — our customer, Tech Fort Worth, uses this as its mantra. I think it’s a powerful statement. It captures the work we do to help people with ideas turn those ideas into business value, and throughout this process,...
by wendy | May 6, 2021 | Advice & Insights, Ideation, Startups, WKI Design Frameworks
As founders start out on their journey, there’s a lot of balls to juggle for sure. Customers, product, competitive differentiator, access to capital, and the list continues. An important one that doesn’t get talked about enough is the Path to Market – how will...
by wendy | Apr 27, 2021 | Ideation, Startups, WKI Design Frameworks
When I reflect back to my tech startup days when we were on the napkin and starting out, I am reminded (and sometimes a little haunted LOL) by our inability to articulate the business problem we were proposing to solve. If there’s one thing I’ve learned, it’s that the...