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What’s New in So what? who cares? why you?®

What’s New in So what? who cares? why you?®

Case In Point Examples —  As we celebrate the release of the second edition of the methodology, it’s useful to highlight what’s new and different in this edition. In this post, we focus in on the “Case in Point” examples. Case in Point examples are found throughout...

Introducing the New Edition of So what? who cares? why you?®

Introducing the New Edition of So what? who cares? why you?®

Today is a special birthday! The release of the second edition of the So what? who cares? why you? methodology. It’s hard to believe it’s been ten years since the launch of the first edition. As a founder, it’s exciting to see a new idea take flight and be embraced by...