WKI Advice & Insights

The Law of the Ladder

The Law of the Ladder

As you might guess, it’s my passion to search out models and frameworks that can make a lasting impact on early stage innovators.  As someone who’s lived the creative, energy-charged, dynamic ride of being on the startup journey, I learned early on the importance of...

Pitch Prep Pointers

Pitch Prep Pointers

Thanks to everyone who jumped on the pitch prep discussion we kicked off recently.  I’m glad it struck a chord with you.  I promised to share a few others, so here they are…. Thank you again for being such a supportive community. Please feel free to share these and...

5 Tips for Pitching

5 Tips for Pitching

Here at WKI, we love to pitch and catch.  That is to say, we spend a lot of time looking at and listening to pitches – which had us thinking it would be fun to share some of our tips and takeaways for a great pitch. The difference with these is that they aren’t your...

Summer, Sunscreen and Supergoop!

Summer, Sunscreen and Supergoop!

Having spent my career in science and tech, I’m the first to admit I am a novice in the consumer goods space -- there’s an emotional side to pitching and selling these products that I’ve never experienced. Having said this, I’m always pleasantly surprised to see many...

The Importance of Startup Financials

The Importance of Startup Financials

Time and time again, I see pitches and information packets about startup investment opportunities with a glaring weakness – the lack of viable, credible and detailed financial information. I don’t get it.  With innovations, technologies and company concepts into which...

Learning How The Game Is Played

Learning How The Game Is Played

As founders start out on their journey, there’s a lot of balls to juggle for sure.  Customers, product, competitive differentiator, access to capital, and the list continues.  An important one that doesn’t get talked about enough is the Path to Market - how will you...

What “No” Sounds Like

What “No” Sounds Like

Talking to another seed investor recently, we both got something of a chuckle when discussing a startup that had approached each of us separately.  The chuckle was all about this team’s deaf ear to what was really being said to them.  The word “No” comes out in a...

Company Building Lessons Learned from Making Lattes!

Company Building Lessons Learned from Making Lattes!

Since the pandemic began, I’ve learned a lot about brewing a great latte.  But that didn’t stop me from travelling to my local Starbucks every day for a much-needed escape even if it was only at the drive-thru.  So, you can imagine my surprise when I learned Starbucks...

Design Your Investor Approach

Design Your Investor Approach

Listen to this blog post in audio format below. After spending an hour on a call today with a new seed fund it really got me thinking about the importance of startup...