by wendy | Jun 29, 2021 | Advice & Insights, Startups
Having spent my career in science and tech, I’m the first to admit I am a novice in the consumer goods space — there’s an emotional side to pitching and selling these products that I’ve never experienced. Having said this, I’m always pleasantly surprised to see...
by wendy | May 6, 2021 | Advice & Insights, Ideation, Startups, WKI Design Frameworks
As founders start out on their journey, there’s a lot of balls to juggle for sure. Customers, product, competitive differentiator, access to capital, and the list continues. An important one that doesn’t get talked about enough is the Path to Market – how will...
by wendy | Apr 27, 2021 | Ideation, Startups, WKI Design Frameworks
When I reflect back to my tech startup days when we were on the napkin and starting out, I am reminded (and sometimes a little haunted LOL) by our inability to articulate the business problem we were proposing to solve. If there’s one thing I’ve learned, it’s that the...
by wendy | Apr 7, 2021 | Advice & Insights
Since the pandemic began, I’ve learned a lot about brewing a great latte. But that didn’t stop me from travelling to my local Starbucks every day for a much-needed escape even if it was only at the drive-thru. So, you can imagine my surprise when I learned Starbucks...
by wendy | Mar 3, 2021 | Customer Highlights, Startups
Here at WKI we are lucky to spend our days in the world of new science and technology innovations — renewable energies, medical devices, AI, and the like. I enjoy seeing our design frameworks help new and often novel approaches find their way to market to make...
