What Investors Care About

What Investors Care About

What Investors Care About Understanding the mindset of investors is a key part of success in raising funding.  Investors care about two things:  Risk & Return.  Wendy offers a framework for diving deep to scope out risk from four perspectives....
We all Need Lead Customers

We all Need Lead Customers

We all Need Lead Customers Lead customers can definitely be part of a winning strategy for a startup.  Lead customers are willing to get in early, help you shape your idea into a whole product and give you space to listen and learn about what really matters to...
Building Traction as a Startup

Building Traction as a Startup

Building Traction as a Startup For all of us in the startup world, the early days of gaining traction can be difficult. It can be a long, winding road to try to get traction on your own. Here’s my tips for developing early access partners with impact....