by wendy | Nov 7, 2023 | Founder Advice, Videos
What’s in a Tagline? Thinking about #taglines today and how effective they can be to articulate your value proposition. But it’s important to not treat taglines as marketing. Done well, they can be the thread that sews together a compelling story....
by wendy | Sep 15, 2023 | Advice & Insights, Customer Discovery, Founder Advice, Videos
Start Narrow, Then Expand I was lucky to begin my tech startup career when Geoff Moore introduced the bowling pin analogy to enter markets. This provided a beacon for founding teams to focus and come together on what was important – winning customers and...
by wendy | Sep 5, 2023 | Advice & Insights, Videos
What’s Your Business Model? When founders are asked this question, it can often lead to a discussion about distribution channels, financial forecasts and beyond. This question needs to be answered with clarity and confidence....
by wendy | Aug 11, 2023 | Founder Advice, Funding, Videos
Are You Investor Ready? Many founders don’t prepare themselves to be investor ready, yet it’s a competency they need to master....
by wendy | Aug 6, 2023 | Founder Advice, Go to Market Plan, Videos
What are Your Three Words? Here’s a simple technique for founders to craft a compelling message that captures the attention of customers....
