by wendy | Sep 15, 2023 | Advice & Insights, Customer Discovery, Founder Advice, Videos
Start Narrow, Then Expand I was lucky to begin my tech startup career when Geoff Moore introduced the bowling pin analogy to enter markets. This provided a beacon for founding teams to focus and come together on what was important – winning customers and...
by wendy | May 23, 2023 | Videos
We all Need Lead Customers Lead customers can definitely be part of a winning strategy for a startup. Lead customers are willing to get in early, help you shape your idea into a whole product and give you space to listen and learn about what really matters to...
