by wendy | Nov 7, 2023 | Founder Advice, Videos
What’s in a Tagline? Thinking about #taglines today and how effective they can be to articulate your value proposition. But it’s important to not treat taglines as marketing. Done well, they can be the thread that sews together a compelling story....
by wendy | Jun 20, 2023 | Advice & Insights, Videos
Chance Encounters Never leave chance encounters to chance – be ready to present a compelling value proposition at every opportunity....
by jhanak | May 25, 2021 | Advice & Insights, Funding, Startups
Time and time again, I see pitches and information packets about startup investment opportunities with a glaring weakness – the lack of viable, credible and detailed financial information. I don’t get it. With innovations, technologies and company concepts into which...
by wendy | Apr 27, 2021 | Ideation, Startups, WKI Design Frameworks
When I reflect back to my tech startup days when we were on the napkin and starting out, I am reminded (and sometimes a little haunted LOL) by our inability to articulate the business problem we were proposing to solve. If there’s one thing I’ve learned, it’s that the...
by jhanak | Mar 22, 2021 | Funding, Podcast, Startups
What makes for a successful pitch? Is it the same for pitching to investors, to potential customers, to future employees, to the local Rotary, and on and on…What makes for success in any endeavor? We’ve measured many aspects of funding success – when startups...
