Investment Guidance

Investment Guidance

Investment Guidance Not all ideas are candidates for investment and in fact, for all early stage founders, the first source of funding should be paying customers.  But if you are in the market for funding, look for non-dilutive funding first....
What Investors Care About

What Investors Care About

What Investors Care About Understanding the mindset of investors is a key part of success in raising funding.  Investors care about two things:  Risk & Return.  Wendy offers a framework for diving deep to scope out risk from four perspectives....
The Importance of Startup Financials

The Importance of Startup Financials

Time and time again, I see pitches and information packets about startup investment opportunities with a glaring weakness – the lack of viable, credible and detailed financial information. I don’t get it.  With innovations, technologies and company concepts into which...
What “No” Sounds Like

What “No” Sounds Like

Talking to another seed investor recently, we both got something of a chuckle when discussing a startup that had approached each of us separately.  The chuckle was all about this team’s deaf ear to what was really being said to them.  The word “No” comes out in a...