by wendy | Nov 21, 2023 | Advice & Insights, Customer Discovery, Videos
Customer Conversation Starters In the early stages of customer discovery, it’s vital to ask a series of probing questions to allow potential customers to open up and give you feedback. Good questions open the door for true customer discovery. In this video, I...
by wendy | Nov 7, 2023 | Founder Advice, Videos
What’s in a Tagline? Thinking about #taglines today and how effective they can be to articulate your value proposition. But it’s important to not treat taglines as marketing. Done well, they can be the thread that sews together a compelling story....
by wendy | Aug 6, 2023 | Founder Advice, Go to Market Plan, Videos
What are Your Three Words? Here’s a simple technique for founders to craft a compelling message that captures the attention of customers....
by wendy | Jun 5, 2023 | Advice & Insights, Videos
Avoid this Costly Mistake… It’s easy to make this costly mistake as an entrepreneur – and the consequences can be fatal. An important reminder for us all....
by wendy | May 23, 2023 | Videos
We all Need Lead Customers Lead customers can definitely be part of a winning strategy for a startup. Lead customers are willing to get in early, help you shape your idea into a whole product and give you space to listen and learn about what really matters to...
