The Dreaded Weasel Words I know I'm guilty of using the odd weasel word in my materials - how about you? Those phrases that are throw aways and make claims that we can't defend. Here's my advice to try and rid yourself of this habit and replace them with words of...
Seeing is Believing! For innovators, researchers, scientists and tech entrepreneurs, getting people to see the value of their ideas in the early days isn't easy. That's why I love a napkin drawing - a simple, clear drawing of how the idea works in a user setting. ...
Chance Encounters Never leave chance encounters to chance - be ready to present a compelling value proposition at every opportunity.
Every Founder Needs a QBR Today I'm offering up some advice to move your business forward with minimal distractions. The QBR can be a founder's best friend to stay on track and not lose sight of the bigger goal.
Avoid this Costly Mistake... It's easy to make this costly mistake as an entrepreneur - and the consequences can be fatal. An important reminder for us all.
What Investors Care About Understanding the mindset of investors is a key part of success in raising funding. Investors care about two things: Risk & Return. Wendy offers a framework for diving deep to scope out risk from four perspectives.
We all Need Lead Customers Lead customers can definitely be part of a winning strategy for a startup. Lead customers are willing to get in early, help you shape your idea into a whole product and give you space to listen and learn about what really matters to...
Building Traction as a Startup For all of us in the startup world, the early days of gaining traction can be difficult. It can be a long, winding road to try to get traction on your own. Here's my tips for developing early access partners with impact.
Discover Your Differentiator As entrepreneurs, it's vital that we discover our differentiator - that sauce that customers love and that we make better than anyone. This is what gives us a leg up on the competition. Of course, the magic only happens when the customer...
The Power of the Sales Cycle As someone who’s been part of six early stage startups, I can tell you nothing is more important than the sales cycle. And not just for the person doing the selling! The old saying that “nothing happens until somebody sells something”...
How Founders Can Build Business Credibility
Here's how to live in the problem space and discover the business problem you solve. The business problem lies at the core of our business value. We need to investigate, iterate, and examine the problem from different angles. I hope this provides a roadmap.
