by wendy | Jul 21, 2023 | Founder Advice, Startups, Videos
A Founder’s Biggest Challenge Founders often think their biggest challenges will be technical – so they are often surprised when it turns out to be something else....
by wendy | Jul 10, 2023 | Advice & Insights, Customer Discovery, Founder Advice, Ideation, Videos
The Problem with Customer Discovery Don’t get me wrong….customer discovery is a valuable process for founders….but only if it’s done right....
by wendy | Jun 28, 2023 | Videos
The Dreaded Weasel Words I know I’m guilty of using the odd weasel word in my materials – how about you? Those phrases that are throw aways and make claims that we can’t defend. Here’s my advice to try and rid yourself of this habit and...
by wendy | Jun 22, 2023 | Advice & Insights, Videos
Seeing is Believing! For innovators, researchers, scientists and tech entrepreneurs, getting people to see the value of their ideas in the early days isn’t easy. That’s why I love a napkin drawing – a simple, clear drawing of how the idea works in a...
by wendy | Jun 20, 2023 | Advice & Insights, Videos
Chance Encounters Never leave chance encounters to chance – be ready to present a compelling value proposition at every opportunity....
