by wendy | Nov 21, 2023 | Advice & Insights, Customer Discovery, Videos
Customer Conversation Starters In the early stages of customer discovery, it’s vital to ask a series of probing questions to allow potential customers to open up and give you feedback. Good questions open the door for true customer discovery. In this video, I...
by wendy | Nov 7, 2023 | Founder Advice, Videos
What’s in a Tagline? Thinking about #taglines today and how effective they can be to articulate your value proposition. But it’s important to not treat taglines as marketing. Done well, they can be the thread that sews together a compelling story....
by wendy | Oct 19, 2023 | Advice & Insights, Funding, Videos
Investment Guidance Not all ideas are candidates for investment and in fact, for all early stage founders, the first source of funding should be paying customers. But if you are in the market for funding, look for non-dilutive funding first....
by wendy | Sep 25, 2023 | Advice & Insights, Pitching, Videos
Craft a Compelling Pitch I follow the one-third rule when building my pitch decks. Maybe this can work for you. Download a FREE Pitch Template...
by wendy | Sep 15, 2023 | Advice & Insights, Customer Discovery, Founder Advice, Videos
Start Narrow, Then Expand I was lucky to begin my tech startup career when Geoff Moore introduced the bowling pin analogy to enter markets. This provided a beacon for founding teams to focus and come together on what was important – winning customers and...
