Get Certified in WKI’s Entrepreneurial Ideation Program

Join us for WKI Certification Training
In Person & Online Options

  • Have a group of 5 or more? We’ll come to your location. Contact us to discuss.
  • Prefer online training? Join Wendy in a live, online format. Details here and the dates here.
  • Ready to Register? Click here.

In Person Certification Training

Cities and Dates Below

Join us for two days of inspiring and energizing entrepreneurial training.

We believe the ideal setting for entrepreneurial thinking and doing is in small and intimate group settings, where people can engage in conversations and collaboratively learning. You’ll enjoy best practice entrepreneurial training in the So what? who cares? why you? entrepreneurial ideation program.

What can you expect at our training?

You can expect lots of drawing, discussion and discovery working at the whiteboards and flipcharts. It’s designed to be hands-on and experiential, with you at the center of the experience. You’ll work with Wendy Kennedy, the founder of WKI, to understand each tool in the So what? who cares? why you? methodology. You’ll walk away with deep understanding of how to use WKI’s entrepreneurial ideation program with your entrepreneurs. Even better, you’ll join a community of entrepreneurial coaches willing to help you launch your own high impact ideation programs.

What’s included? Two days of action-packed training along with a full set of resource materials and coaching aids to use back at your office. We also offer two online resource libraries to support our certified coaches.

View the Program Agenda Here

2020 WKI Certification Dates

April 14-16-21-23rd 2020
Online Certification

Register Here

May 5-7-12-14th 2020
Online Certification

Register Here

June 9-11-16-18th 2020
Online Certification

Register Here

July 21-23-28-30th 2020
Online Certification

Register Here

September 27-28th 2020
Atlanta, GA

Register Here
We use So what? who cares? why you? to work with engineers and researchers to determine the business value of all types of technologies – medical devices, energy technologies, advanced materials and more. Engineers love the process, tools and online support and we love that it facilitates our work to prepare them to bring their ideas to market."

— Darlene Boudreau, Executive Director, TECH Fort Worth

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