Get Certified in WKI’s Entrepreneurial Ideation Program

Join us for WKI Certification Training
Online Meetings, 3 hours each for four mornings.  Sessions start every month.

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Join us for inspiring and energizing entrepreneurial training.

We believe the ideal setting for entrepreneurial thinking and doing is in small and intimate group settings, where people can engage in conversations and collaboratively learning. You’ll enjoy best practice entrepreneurial training in the So what? who cares? why you? entrepreneurial ideation program.

What can you expect at our training?

You can expect lots of drawing, discussion and discovery working at the whiteboards. It’s designed to be hands-on and experiential, with you at the center of the experience. You’ll work with Wendy Kennedy, the founder of WKI, to understand each tool in the So what? who cares? why you? methodology. You’ll walk away with deep understanding of how to use WKI’s entrepreneurial ideation program with your entrepreneurs. Even better, you’ll join a community of entrepreneurial coaches willing to help you launch your own high impact ideation programs.

What’s included? 12 hours of training, 3 hours, four mornings over two weeks.  You will also receive a full set of resource materials and coaching aids to advise and guide innovators. An online resource library exclusively for WKI Coaches provides value added templates and resources.

2020-21 WKI Certification Dates

The So what? who cares? why you? process is the most important tool we have to translate technology into business value. It is an indispensable element of what we do and who we are as an organization. We use it to assess portfolio technologies, strengthen the value proposition for client companies, and coach our clients and partners through the commercialization process.  No other process gives us the foundation to identify and assess the business potential inside an early stage technology."

— Scott Koorndyk, President, TEC Dayton

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