Get WKI Certified

Join us for WKI Certification Training
Online Meetings, 3.5 hours, four mornings over two weeks.

Ready to Register? Click here.

Join us for inspiring and energizing entrepreneurial training.

We believe the ideal setting for entrepreneurial thinking and doing is in small and intimate group settings, where people can engage in conversations and collaboratively learning. You’ll enjoy best practice entrepreneurial training in the So what? who cares? why you? entrepreneurial ideation program.

What can you expect at our training?

You can expect lots of drawing, discussion and discovery working at the whiteboards. It’s designed to be hands-on and experiential, with you at the center of the experience. You’ll work with Wendy Kennedy, the founder of WKI, to understand each tool in the So what? who cares? why you? methodology. You’ll walk away with deep understanding of how to use WKI’s entrepreneurial ideation program with your entrepreneurs. Even better, you’ll join a community of entrepreneurial coaches willing to help you launch your own high impact ideation programs.

What’s included? 14 hours of training, 3.5 hours, four mornings over two weeks.  You will also receive a full set of resource materials and coaching aids to advise and guide innovators. An online resource library exclusively for WKI Coaches provides value added templates and resources.

2021 WKI Certification Dates

We use So what? who cares? why you? to work with engineers and researchers to determine the business value of all types of technologies – medical devices, energy technologies, advanced materials and more. Engineers love the process, tools and online support and we love that it facilitates our work to prepare them to bring their ideas to market."

— Darlene Boudreau, Executive Director, TECH Fort Worth

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