WKI WEBINAR
Coaching Science & Technology Innovators Down the Path to Commercialization
with Wendy Kennedy
October 23rd
2:00 PM ET
Learn new approaches to shifting the conversation and the outcomes.
Innovators with new ideas can sometimes be singularly focused on their research and technology development. This creates gaps and blind spots when it comes to finding the best commercial pathway.
This webinar presents strategies and techniques to engage these innovators and provide high impact coaching that gets results for both them and you.
Topics will include:
- Why coaching innovators works better than training.
- Techniques for coaching science & technology innovators
- How to shift the conversation
- Coaching for SBIR prep vs. investor readiness
- Group coaching vs. 1:1 – what works best.
YOUR SPEAKER
WENDY KENNEDY
President & Founder
WKI – wendykennedy.com inc.
Wendy Kennedy is recognized internationally as the author and architect of the popular So what? who cares? why you?® ideation and business design methodology. Since 2005, this methodology has been inspiring innovators and entrepreneurs to design their innovations into compelling business propositions. It has proven to be a powerful process to prepare STEM entrepreneurs, bench scientists, clinicians, technologists, and other innovators to master business fundamentals and build a foundation for investor readiness. The WKI methodology has been adopted by business development centers, research labs, innovation centers, universities and private corporations in more than 25+ countries.