WKI Videos

The Power of Role Models

The Power of Role Models

The Power of Role Models Throughout my career I've been lucky to have great role models - both personally and for my company. This is one of those things that makes a marked difference when the path forward gets fuzzy and uncertain......

A Founder’s Biggest Challenge

A Founder’s Biggest Challenge

A Founder's Biggest Challenge Founders often think their biggest challenges will be technical - so they are often surprised when it turns out to be something else.  

The Problem with Customer Discovery

The Problem with Customer Discovery

The Problem with Customer Discovery Don't get me wrong....customer discovery is a valuable process for founders....but only if it's done right.  

The Dreaded Weasel Words

The Dreaded Weasel Words

The Dreaded Weasel Words I know I'm guilty of using the odd weasel word in my materials - how about you? Those phrases that are throw aways and make claims that we can't defend.  Here's my advice to try and rid yourself of this habit and replace them with words of...

Seeing is Believing!

Seeing is Believing!

Seeing is Believing! For innovators, researchers, scientists and tech entrepreneurs, getting people to see the value of their ideas in the early days isn't easy. That's why I love a napkin drawing - a simple, clear drawing of how the idea works in a user setting. ...

Chance Encounters

Chance Encounters

Chance Encounters Never leave chance encounters to chance - be ready to present a compelling value proposition at every opportunity.  

Every Founder Needs a QBR

Every Founder Needs a QBR

Every Founder Needs a QBR Today I'm offering up some advice to move your business forward with minimal distractions.  The QBR can be a founder's best friend to stay on track and not lose sight of the bigger goal.  

Avoid this Costly Mistake…

Avoid this Costly Mistake…

Avoid this Costly Mistake... It's easy to make this costly mistake as an entrepreneur - and the consequences can be fatal. An important reminder for us all.  

What Investors Care About

What Investors Care About

What Investors Care About Understanding the mindset of investors is a key part of success in raising funding.  Investors care about two things:  Risk & Return.  Wendy offers a framework for diving deep to scope out risk from four perspectives.