Get Ready to Design Your Business
Are you an innovator, researcher or entrepreneur with a great idea? Are you looking to launch a startup or maybe fund your idea with investors? Or perhaps you’re looking to submit a proposal for grant funding?
If this sounds like you, then WKI’s Design Your Business (DYB) is for you!
We’re thrilled to introduce DYB, the online version of our beloved book, now seamlessly transitioned to an online platform! Inside WKI’s Design Your Business (DYB), we’ve crafted an experience that combines the timeless wisdom of our So What, Who Cares, Why You? methodology with the convenience and accessibility of digital access, giving you an enhanced user experience with videos, coaching tutorials and more.
….it is like I could finally see what I have. And see that I was chasing zero money and pivot to where the actual commercial value is. This process has been invaluable.”
WKI’s Design Your Business (DYB) walks you step by step through the WKI methodology, with nine ideation modules to address the key questions investors, reviewers and other supporters want you to answer.
- What’s Your Idea? – Communicate your idea to non-experts
- What’s The Problem? – Define the real business problem
- Where Does Your Idea Fit? – Highlight the commercial white space
- Who’s the Potential Customer? – Pinpoint best customers and use cases
- What’s Your Path to Market? – Map your path to market
- Where’s the Money? – Model the financial viability, and more
- What’s Your Competitive Edge? – Scope the sustainable differentiator
- Can You Execute? – Present the Team to Execute
- What’s Your Story? – Design Your Pitch
Inside you’ll find short, real-world, modular content with how-to videos and coaching tips to use the WKI frameworks to design a clear and compelling business proposition.
As you work through each module, you’ll build mastery in the key areas of business value and how to communicate this in a pitch presentation or proposal document. Video coaching by Wendy guides you to ask the tough questions, address gaps and be inspired by the possibilities that unfold through the WKI frameworks.
FREE Pitch Template
Are you ready to Design Your Pitch. Download our FREE template here to get started.
WKI Design Your Business is $495.00USD annually.
WKI Certified sites receive special pricing. Learn more about WKI Certify.
*Additional licenses beyond this require a WKI Certify license.
WKI’s Design Your Business gives you an online platform to skill-up technical and scientific professionals to design the business proposition for their ideas while also developing mastery in the business fundamentals. What results is an innovator with a new appreciation and vocabulary to turn ideas into commercial opportunities.
Can you articulate the business proposition of your ideas? We can help! Download a Free Pitch Template and also receive a guided video walk-through by Wendy.