WKI Webinar
For innovators and entrepreneurs at the early stages of commercialization, there are a specific set of skills needed to engage in those first meetings and conversations about the business value of a new idea. Yes, customer discovery is important, but it goes beyond this.
Join Wendy Kennedy, founder of WKI, as she lays out a roadmap of these skills and how you as an advisor and coach can better prepare your clients to confidently articulate their opportunity.
Topics will include:
- The business skills needed at different stages of growth
- Why fundamentals are the key to success
- The single most important competency innovators need at the start
- How to conduct meaningful customer discovery at the napkin stage
- Helping innovators see the forest and not the trees
In last month’s webinar, we explored different coaching styles and techniques when working with innovators and entrepreneurs. If you missed it, you can view the recording by completing the form below.
About Wendy Kennedy
Wendy Kennedy is recognized internationally as the author and architect of the popular So what? who cares? why you?® ideation and business design methodology. Since 2005, this methodology has been inspiring innovators and entrepreneurs to design their innovations into compelling business propositions.