Page 6 - So-What-Who-Cares-Why-You

Table of
Contents

CHAPTER 5 What’s Your Path to Market? ............................. 5-1
- The Power of an Ecosystem .................................. 5-4
- Build Your Ecosystem Ladder ............................... 5-8
- Map Your Channels to Market .......................... 5-10

C H A P T E R 6 Where’s the Money?......................................... 6-1
- Financial Forecasting .......................................... 6-4
- The Financial Model ............................................ 6-5
- What About Licensing? ....................................... 6-9
- Sizing Your Opportunity .................................... 6-11

CHAPTER 7 Why you?

What’s Your Competitive Edge?....................... 7-1
- Profile Your Competition ..................................... 7-4
- Define Your Competitive Edge ............................ 7-8
- Highlight Your Differentiator ................................ 7-9
- Indirect Competition ......................................... 7-12

C H A P T E R 8 Can You Execute? ............................................... 8-1
- Your Purpose ...................................................... 8-4
- Your Plan ........................................................... 8-5
- Your People .......................................................8-10

C H A P T E R 9 What’s Your Value Proposition? ....................... 9-1
- What’s Your Story? ............................................. 9-4
- The Storyline ...................................................... 9-5
- Build Your Business Value Proposition .................. 9-6

C H A P T E R 1 0 What Next? ......................................................10-1

Tool Worksheet Index

IV