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So what? who                                                              So what? who cares? why you?® is a
cares? why you?®                                                          registered trademark of wendykennedy.com
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A Methodology to Find the                                                 appearing in this book are the trademarks and
Business Value of New Ideas                                               trade names of their respective organizations:
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Author: Wendy Kennedy, with Peter Eddison                                 CurrencyCloud, Dolby Labs, EMC, Encore Vision,
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Copyright © 2015                                                          Fortune, Gladinet, Go Grid, Google, Green
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                                                                          This book introduces readers to a best-practice
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Find the Business Value Inside Innovation

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