Page 16 - So-What-Who-Cares-Why-You

SO WHO YWOHUY?
WHAT? CARES?

1. What’s Your Idea? 4. Who’s Your Customer? 7. What’s Your

2. What’s the Problem? 5. What’s Your Competitive Edge?

3. Where Does Path to Market? 8. Can You Execute?

Your Idea Fit? 6. Where’s the Money? 9. What's Your Value

Proposition?
Methodology Index

SO WHO WHY
WHAT? CARES? YOU?

1. What’s Your Idea? 4. Who’s Your Customer? 7. What’s Your
2. What’s the Problem? 5. What’s Your Competitive Edge?
Path to Market? 8. Can You Execute?
3. Where Does
Your Idea Fit? 6. Where’s the Money? 9. What's Your Value
Proposition?

1 WHAT’S YOUR IDEA? So What?

Worksheet 1 (A)

1 What’s Your Idea?  The Napkin Drawing Tool

2. What’s the Problem? Sketch Out Your Idea on a Napkin
3. Where Does Your Idea Fit?
4. Who’s Your Customer? 1. Draw your idea or concept in “big picture” terms.
5. What’s Your Path to Market? 2. Sketch out your idea in action using images, circles, arrows, etc.
6. Where’s the Money?
7. What’s Your Competitive Edge?
8. Can You Execute? Unique Attributes of Your Idea:
9. What’s Your Value Proposition?
1. ______________________________
2. ______________________________
3. ______________________________

1 WHAT’S YOUR IDEA? So What?

Worksheet 1 (B)

The Idea Scoping Tool

1. Use bullet points to provide an overview of your idea, its characteristics, unique attributes,
advantages and design elements. These will become the supporting points you will use when
describing your napkin drawing in Worksheet 1A.

1

DESIGN

2

ATTRIBUTES

3

ADVANTAGES

4

PROOF POINTS

5

LEGAL AND
REGULATORY

1-2 What’s Your Idea?