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How To Use This Toolkit

This is a toolkit for innovators. You’ll find step- Case in Point
by-step guidance to apply the So what? who
cares? why you? methodology to your idea. Each chapter includes Case in
It will help you to uncover the business value illustrative examples showing
of and opportunity for your idea – or to quickly the So what? who cares? POINT
realize that you should pursue a different idea.
why you? tools in action.

Many of these were contributed by customers

Inside each chapter, you will find: and WKI Certified Coaches.

Concepts HOWTO Close Ups CCLLOOSE-UP:

Each chapter first introduces Close-ups offer snapshots wpUaanttehtirol sgrueecpnepsnlyitnlyh,oaduserrtefeoqcoutidinregadnd
of organizations, ideas, or
the concept related to the innovators to illustrate a best
practice from the chapter.
methodology and explains

how it is essential to

developing the business value of your idea.

Tools Quick Tips

At the heart of the So Definers Context Quick tips are sprinkled quickTip

what? who cares? why you? Descriptors Compatibility throughout to offerWahdevnicseketching your
methodology lie the visual
and take-aways fromsegomuern t strawman, capture
tools themselves. You will both facts and assumptions.
user community. Then meet with potential
engage with these tools to explore and discover

the business value of your idea. Each chapter ToolShed

introduces the tool(s) and provides step-by-step TOOLSHED

guidance to apply them to your idea. This members only online

Worksheets WHAT’SYOOUURRCCOOMMPPEETTITITIVIVEEEEDDGGEE?? library provides downloadable

Why You? copies of all the tool worksheets
The tools are presented onThe Competitive MaWtroirxksThoeoelt 7(A)Profile Your Competitive LandscapeUsethischart
worksheets. Each chapterListthefactors in this book, plus added insights
taoncdacpotumrepepteitroforsrminaonrcdeefraocftopresrcaebioveudt
your direct competition. and resources. Look for examples, checklists,
importance.

Competitor Competitor Competitor

concludes with one or Competitor You templates, and more. You’ll find your personal,

more worksheets to use ToolShed access code on the back cover of

with your idea. You’ll find extra copies this book – use it to log in to the ToolShed

of the worksheets online in the ToolShed. at www.wendykennedy.com.

How To Use this Toolkit XI