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So what? who cares? why you?®

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So what? who cares? why you? is a central component to our innovation process. We use the methodology and book to guide our healthcare innovators to develop the value proposition of their ideas and then communicate that value to stakeholders."

— Pete Turner, VP Innovation, Community Health Network

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Using our methodology, organizations world-wide are increasing their success rate for ideation, incubation and commercialization.
Purdue FoundryESACommunity Health NetworkTEC Dayton – SBIR-TAP and StartupTAPMTEC Smart ZoneTech FW

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