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So what? who cares? why you?®

Design Thinking Tools to
Think-Speak-Act Entrepreneurial

We use So what? who cares? why you? to work with engineers and researchers to determine the business value of all types of technologies – medical devices, energy technologies, advanced materials and more. Engineers love the process, tools and online support and we love that it facilitates our work to prepare them to bring their ideas to market."

— Darlene Boudreau, Executive Director, TECH Fort Worth

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Using our methodology, organizations world-wide are increasing their success rate for ideation, incubation and commercialization.
Purdue FoundryESACommunity Health NetworkTEC Dayton – SBIR-TAP and StartupTAPMTEC Smart ZoneTech FW

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