For every 3,000 raw technical and scientific ideas, only one will become a commercial success.* Why? One reason is no matter how good the ideas are, investors and other business backers often can't easily see the business opportunity that they represent.

Those audiences are evaluating much more than the science behind the idea. Through her trademark So what? who cares? why you?^® methodology, Wendy Kennedy helps scientists understand what investors really want to know, and teaches them how to turn exciting technical innovations into compelling business propositions.

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May 19, 2008 - Dallas, Texas
University of Texas System
   Wendy presents commercialization seminar at Technology Management Council meeting.