Skip to Main Navigation Skip to Content

So what? who cares? why you?®

Design Thinking Tools to
Think-Speak-Act Entrepreneurial

WKI Training & Certification

Join us at the
ToolShed in
Ottawa, Canada

Get Details Here

Online Training
With Wendy

Online Training with Wendy

Get Details Here

So what? who cares? why you? works with our standard process to assess ideas with commercial potential. It provides a platform for our staff to have high value discussions about the commercial value of projects submitted to us for co-funding consideration."

— Michele Le Saux, TEC-ETG, European Space Agency

Read more reviews

Using our methodology, organizations world-wide are increasing their success rate for ideation, incubation and commercialization.
Purdue FoundryESACommunity Health NetworkTEC Dayton – SBIR-TAP and StartupTAPMTEC Smart ZoneTech FW

Talk With Us

  • This field is for validation purposes and should be left unchanged.