Page 32 - So-What-Who-Cares-Why-You

What’s this Book? “At the European Space Agency,
Telecommunications and Integrated
• A toolkit for innovators to discover Applications and Technical Directorates,
the business value of new ideas. So what? who cares? why you?® works
with our standard process to assess
• Use it to win support for projects, project proposals to determine those
products, and startup company ideas. with solid commercial potential. It
also creates a platform for our staff to
Who’s Using It? have high value discussions about the
commercial value of projects submitted
• Innovators and organizations in to us for co-funding consideration.”
more than 17 countries.
Michèle Le Saux, Head of Commercial
• A global community of certified Ground Segment Section TEC-ETG,
professionals who coach and advise European Space Agency
innovators.
“At FONA, the So what? who cares?
What’s Inside? why you? methodology provides us
with an invaluable process and ideation
• The complete So what? who cares? tools. It gives us the insight we need to
why you?® methodology, with step- streamline our innovation process and
by-step guidance to use the toolkit. shorten our technology development
timelines. The tools provide a road map
• Examples, case studies, and success that links our scientific minds to the
stories contributed by our user business cause that is necessary to bring
community. new innovations to the marketplace. “

• Tool worksheets to draft and develop Robert Sobel,
the business value of your idea. VP Research & Innovation,
FONA International
What Else?

• Book owners receive ongoing support
through the online ToolShed, packed
with valuable templates, tools,
examples, links and explanations.

TOOLSHED ToolShed Access Code:

wendykennedy.com inc.

Find the Business Value Inside Innovation

wendykennedy.com