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1 WHAT’S YOUR IDEA? So What?

Worksheet 1 (B)

Tell Me The Idea Scoping Tool
More
1. Use bullet points to provide an overview of your idea, its characteristics, unique attributes,
Once you’ve given the audience a clear picture advantages and design elements. These will become the supporting points you will use when
of your idea to anchor in their minds, you will describing your napkin drawing in Worksheet 1A.
want some supporting points to validate the
claims you are making. 1

This is the purpose of the Idea Scoping Tool. DESIGN

It includes five areas that together provide an 2
overview of the commercial elements of your
idea. It is designed to help you capture key ATTRIBUTES
points about each of these elements in a clear
and succinct way. 3

This is not the place for a lengthy technical ADVANTAGES
document. Stick to a summary of the most
4

PROOF POINTS

5

LEGAL AND
REGULATORY

important aspects of your idea. Make certain
to give equal consideration to each of the five
areas. Your objective is to ensure that you have
“covered the bases” and touched on each of
the issues that are likely to be top-of-mind for
your audience.

Protecting Your IP

A critical concern for your audience will be the ownership of the intellectual
property behind your idea. It is vital to explain exactly who has what rights and
what you have done – or plan to do – to protect these rights.

Most Common Types of IP Protection
1. Patents: protect products or processes that are “new, useful, and non-obvious works”.
2. Copyright: protects the original work of an author and affords automatic rights.
3. Trademark: protects word marks, symbols, design marks, and trade names.
4. Trade Secrets: protects the disclosure of proprietary information. This can be achieved

through non-disclosure and confidentiality agreements.

1-8 What’s Your Idea?