At WKI, we’ve spent our careers working with “on the napkin” ideas.  You know these ideas – the ones that look intriguing, but it’s just not that clear what the value might be. That’s why we created So what? who cares? why you?® – a step-by step, easy-to-use design thinking methodology with frameworks that guide people to explore the best path forward for their ideas to make an impact in the world.   These visual design frameworks ask users to dive deep into topics of product/market fit, customer discovery, customer use cases, competitive differentiation, and financial viability. Through this process of discovery, users discover the best path forward to market to create a winning startup plan, research grant proposal, or new product pitch.

The tools inside So what? who cares? why you? get people to think about their ideas in new and exciting ways...,

Why it Works

So what? who cares? why you? gives you a set of visual design thinking tools to explore the business value of new ideas.  People with new ideas need to take time to explore the possibilities and consider the best path forward to success.

Using our design thinking process, So what? who cares? why you?, people get the opportunity to consider all the options to bring their idea to reality – before they invest too much time and money.  The design thinking tools inside So what? who cares? why you? provide innovators with a structure to explore all the possible options for their idea so they can commit to the best path forward to success.

So what? who cares? why you? gives you a roadmap that is:

Easy to Use:

Easy to Use:

So what? who cares? why you? fits easily alongside the innovation processes and management styles of advisors, coaches and trainers. And innovators of all types love the friendly, engaging style of the visual frameworks.

Visual & Engaging:

Visual & Engaging:

The visual tools that are the foundation of So what? who cares? why you?  are loved by people with ideas from all walks of life.  The visual tools inspire rich, focused conversations about the value of new ideas.

Step-by-Step Guidance

Step-by-Step Guidance

So what? who cares? why you? sets up a logical sequence of conversations to explore and discover the best path to market for an idea. The process takes innovators step by step to explore: problem/solution fit, product/market fit, customer discovery, competitive differentiation, path to market, financial viability, and investor readiness. It combines all of this into a clear and focused value proposition that can be used for a variety of audiences.

Who's using it?

So what? who cares? why you? is being used by organizations around the world looking to translate more ideas into opportunities. These include:

  • Corporations looking to build an entrepreneurial mindset and move ideas forward faster
  • Health Care looking to engage employees to bring new ideas forward to improve health care
  • Incubators & Accelerators helping entrepreneurs turn their ideas into successful businesses
  • Research labs researchers, scientists and engineers in corporations, universities, health care, and government
  • Small Businesses looking to identify new ideas to grow their businesses.

Learn how our customers are achieving results »

How is it deployed?

The So what? who cares? why you? methodology fits easily alongside your existing innovation programs and initiatives. Our training and certification program equips you to start using the So what? who cares? why you? methodology within your organization.

See how you can get started with So what? who cares? why you?

WKI – Design Thinking for Business Builders

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