Design Your Business – Ideation Toolkit

Clearly communicating the commercial potential of new ideas is hard… especially for innovators who are domain experts and not always businesspeople. It’s a different vocabulary and a different set of questions that get asked when you’re trying to position the business value of a new idea. Innovators new to this often have gaps in their stories that lead to a “NO” instead of “YES”.

We can help…

WKI’s Design Your Business is a digital ideation toolkit with step-by-step,  visual frameworks for innovators to design the business value for their ideas.

It gives innovators a guided toolkit to design and develop mastery in:

  • market fit;
  • business problem being solved;
  • path to market;
  • customer use cases;
  • competitive differentiation; and
  • financial viability.

Users are supported with step by step tutorials, coaching advice and pitch preparation guidance to develop their early stage plans, commercialization and grant proposals, and startup ideas.

Even more, innovators develop the clarity and confidence to lead conversations about the business value of their ideas.

Inside you’ll find short, real-world, modular content with how-to videos and coaching tips to use the WKI frameworks to design a clear and compelling business proposition.

Innovators and entrepreneurs can also use WKI’s Design Your Business to iterate, pivot, re-think, and design when their need and schedule allows — a 15 min coffee break, an early morning run, a subway ride, or lunch break.

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WKI – Design Thinking for Innovators

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