Get Certified in WKI’s Entrepreneurial Ideation Program

Join us for WKI Certification Training at The ToolShed!
Ottawa, Canada

  • Have a group of 4 or more? We’ll come to your location. Contact us to discuss.
  • Prefer online training? Join Wendy in a live, online format. Details here and the dates here.
  • Ready to Register? Click here.

In Person Certification Training

Join us at the ToolShed for two days of inspiring and energizing entrepreneurial training. Nestled into the beautiful Gatineau Hills just ten minutes from downtown Ottawa, we promise you this will be a training experience you’ll never forget.

We believe the ideal setting for entrepreneurial thinking and doing is in small and intimate group settings, where people can engage in conversations and collaboratively learning. You’ll enjoy lots of fresh air and great food, along with best practice entrepreneurial training in the So what? who cares? why you? entrepreneurial ideation program.

What can you expect at our training? You can expect lots of drawing, discussion and discovery working at the whiteboards and flipcharts. It’s designed to be hands-on and experiential, with you at the center of the experience. You’ll work with Wendy Kennedy, the founder of WKI, to understand each tool in the So what? who cares? why you? methodology. You’ll walk away with deep understanding of how to use WKI’s entrepreneurial ideation program with your entrepreneurs. Even better, you’ll join a community of entrepreneurial coaches willing to help you launch your own high impact ideation programs.

What’s included? Two days of action-packed training along with a full set of resource materials and coaching aids to use back at your office. We also offer two online resource libraries to support our certified coaches.

View the Program Agenda Here

2019 WKI Certification Dates

September 25-26th
Newark, Delaware

Register Here

October 15-17-22-24th, 2019
Online Certification Program

Register Here

November 11-13-18-20th, 2019
Online Certification Program

Register Here

December 3-5-10-12th, 2019
Online Certification Program

Register Here
We use So what? who cares? why you? to work with engineers and researchers to determine the business value of all types of technologies – medical devices, energy technologies, advanced materials and more. Engineers love the process, tools and online support and we love that it facilitates our work to prepare them to bring their ideas to market."

— Darlene Boudreau, Executive Director, TECH Fort Worth

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