by Wendy Kennedy

The Confidence to Commercialize

I am often asked what I think the winning ingredient is to commercialize a new idea – is it having a novel technology? Riding a rising market wave? Capturing...

by Wendy Kennedy

Step-by-Step Tool Guidance

The heart of the So what? who cares? why you? methodology has always been the visual tools. In this second edition, you’ll continue to see the same rich...

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