The Confidence to Commercialize
I am often asked what I think the winning ingredient is to commercialize a new idea – is it having a novel technology? Riding a rising market wave? Capturing...
Step-by-Step Tool Guidance
The heart of the So what? who cares? why you? methodology has always been the visual tools. In this second edition, you’ll continue to see the same rich...
What’s New in So what? who cares? why you?®
Case In Point Examples — As we celebrate the release of the second edition of the methodology, it’s useful to highlight what’s new and different in...
Introducing the New Edition of So what? who cares? why you?®
Today is a special birthday! The release of the second edition of the So what? who cares? why you? methodology. It’s hard to believe it’s been ten years...
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WKI – Design Thinking for Business Builders