Breakout Sessions

Breakout sessions are interactive, group-oriented sessions that engage teams to think differently, solve problems and apply the concepts and tools of the So what? who cares? why you?^® methodology to their own ideas. 30, 45 or 60 minutes in length, they are great team-builders and an excellent complement to any conference or corporate meeting.

While Wendy can customize breakout sessions for any situation, these are some of the most popular:

BREAKOUT SESSION: Workshop participants better understand their market segments using Wendy's Segment Strawman tool.

So what? Where Does Your Idea Fit?
Tool: The Category Map
Business audiences and investors - such as grant reviewers, the director of a research foundation, technology transfer officers, potential financial investors including friends and family or venture capitalists, potential licensors, etc. - need to understand where a science or technical idea fits within a familiar landscape of existing products and alternatives. This session delves into a tool used define a category into which your idea fits and the values that shape that market space.

Who cares? Who's Your Customer?
Tools: The Market Fishbone & Segment Strawman
A common pitfall when developing an idea into business opportunity is not considering the full range of potential uses and customers for the product. In this session, participants use Wendy Kennedy's Market Fishbone tool to brainstorm all potential markets and segments and then sketch a Segment Strawman of the target customer groups..

BREAKOUT SESSION: Wendy checks in with breakout session participants during a full-day workshop.

Who cares? What's Your Path to Market?
Tool: A Channel Map
How will your product idea make it from your hands into those of customers? Defining your channel(s) of distribution is a necessary part of planning your path to market. This session guides participants through a Channel Mapping Checklist and shows how to develop a Channel Diagram for their idea.

Why you? What Makes You Different?
Tool: The Competitive Radar
What values define your competitive landscape, who exists there, and where do they reside on that map? In this session participants learn how to use the Competitive Radar to pinpoint the points of differentiation of their competitors and to better clarify their sustainable competitive differentiator.

Take a Walk in Your Competitors' Shoes
To effectively position your idea against your competitors' this session provides a close up look at your competition by stepping into their shoes. By thinking like your competitors you'll quickly understand areas of strength to focus on and zones of weakness to shore up. This is the first step in defining your competitive edge!

Contact Wendy to discuss customizing breakout sessions to motivate and inspire attendees at your next corporate retreat, team meeting, conference or team-building session.