Video: Identifying Technologies Ready for Market

In late October, I had the pleasure of presenting a marketing-focused webinar hosted by the Federal Laboratory Consortium for Technology Transfer (FLC.) The webinar explored best practices for identifying market-ready technologies and is now available for viewing online.

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This was the first of three interactive webinars I’ll be giving on behalf of the FLC. October’s session explored ways to find collaborators and customers – both internally and externally – to license your organization’s technology. Through case studies presented by technology transfer experts from the MITRE Technology Transfer Office and the National Cancer Institute, we looked at real-world examples of how organizations can ‘sell’ their technologies externally and promote their programs internally without a marketing budget.

FLCChecklistWeb-231x300In addition to viewing the webinar at the link above, you can also download the handy Licensing Technology Checklists associated with this presentation.

Watch the Next Webinars Live

My upcoming webinars will tackle pitching the value proposition for early stage technologies and commercialization outreach programs, and offer additional tips for solving common challenges faced by technology transfer offices. The webinars will take place on following dates:

Tuesday Nov 17, 2015 1:30 PM – 2:30 PM EST
Tuesday Dec 1, 2015 1:30 PM – 2:30 PM EST

I’d love to see you in attendance at one of the next sessions! To register, please visit theFLC webinar registration page.

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