Video: Articulating the Business Value of Technology

In mid-November, I presented the second of three marketing-focused webinars hosted by the Federal Laboratory Consortium for Technology Transfer (FLC.) This webinar explored best practices for building a value proposition, and featured a case study from Scott Koorndyk of TEC Dayton who shared how his organization has had success uncovering the value of lab technologies at the US Air Force Research Laboratory .

The webinar discussed 3 tools for building a value proposition and is now available for viewing online.

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Watch the Next Webinar Live

My final webinar in this series will offer additional tips for solving common challenges faced by technology transfer offices. That webinar will take place:

Tuesday Dec 1, 2015 1:30 PM – 2:30 PM EST

I’d love to see you in attendance! To register, please visit the FLC webinar registration page.

If you would like to turn more of your organization’s ideas into opportunities...

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