Wendy's monthly online classes provide a unique opportunity to get in-person coaching, training and support in technology commercialization, technology entrepreneurship and technology transfer. With Wendy, So what? who cares? why you?^® comes to life in a dynamic virtual classroom complete with instruction, guided exercises, worksheets and real-world case studies.

For each online class purchased, you receive:

1. A 70-minute class, during which you will deeply explore the topic and participate in exercises to reinforce the concepts and tools provided,
2. Followed by a 20-minute collaborative Q&A session,
3. Copies of the slide presentation material provided in advance so you can follow along and take notes,
4. Toolkit of worksheets in PDF format for you to apply the tools presented in the session,
5. Relevant, real-world examples and case studies
6. Tips and lessons learned for making these tools and approaches work for you
7. Plus, you'll receive access to Wendy's online commercialization library, The ToolShed, equipped with handouts of additional knowledge and tools related to this topic. You will be assigned a personalized code granting you access to the library of resources about the class topic.

Benefits to Inventors and Entrepreneurs

Benefits to Commercialization Managers and Technology Transfer Officers

Personal coaching in critical elements of the So what? who cares? why you?® methodology Step-by-step how-to advice to help you apply the tools to your own ideas Opportunity to discuss specific tools, topics and concepts with Wendy Examples and real-world case studies from individuals and companies that have successfully applied the So what? who cares? why you?® methodology Collaborative Q&A session to share with and learn from Wendy and other session attendees Ongoing personal coaching and support through The ToolShed, Wendy's online resource library

Training in best practices for the successful development of commercialization and Technology Transfer programs Practical insights and approaches for launching and managing technology commercialization in your organization New techniques and processes to apply to your commercialization and technology transfer activities Real-world examples and models from programs, organizations, and TT offices that Wendy has worked with globally Opportunity to discuss strategies, ideas, implementation and best practices with Wendy Collaborative Q&A session to share with and learn from Wendy and other session attendees Ongoing personal coaching and support through The ToolShed, Wendy's online resource library

Wendy is an entrepreneurial professor - a former professor of technology-in-business, an entrepreneur, and author of So what? who cares? why you?^® The Inventor's Commercialization Toolkit. She works globally with inventors and commercialization organizations and shares her experiences and best practices live each month through online training classes.