Drill-down view

Tools for this Chapter:

Real-World Examples

Wendy has compiled these collections of real-world examples to illustrate specific concepts, to show how they operate in reality, and to inspire you on your commercialization path.

How-To Guides

In these how-to-guides, Wendy expands on some of the concepts and activities in the So what? who cares? why you?® workbook.

Primers

These short guides provide a quick "crash course" in topics of relevance to the chapter.

Recommended Reading

Wendy recommends these books and articles to complement your spadework in this Chapter.

Website Links of Note

These useful websites will provide you with timely information as you work through the So what? who cares? why you?® methodology.

Sample Chapter

Chapter 3 of So what? who cares? why you?® is available as a PDF document to give others a taste of what the book is all about. Send it to a friend or colleague!

Worksheets

These extra copies of the chapter's Worksheets will let you doodle, use and reuse the So what? who cares? why you?® book for years to come.