

Tools for this Chapter:
Wendy has compiled these collections of real-world examples to illustrate specific concepts, to show how they operate in reality, and to inspire you on your commercialization path.
In these how-to-guides, Wendy expands on some of the concepts and activities in the So what? who cares? why you?® workbook.
These short guides provide a quick "crash course" in topics of relevance to the chapter.
Wendy recommends these books and articles to complement your spadework in this Chapter.
These useful websites will provide you with timely information as you work through the So what? who cares? why you?® methodology.
Chapter 3 of So what? who cares? why you?® is available as a PDF document to give others a taste of what the book is all about. Send it to a friend or colleague!
These extra copies of the chapter's Worksheets will let you doodle, use and reuse the So what? who cares? why you?® book for years to come.
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