

If you use So what? who cares? why you?® to coach and train scientists, inventors and entrepreneurs in commercialization, these large-format dry-erase posters are ideal for keeping everyone focused on the task at hand.
Mounting these posters on your training room wall is a fantastic way to energize conversations and brainstorming sessions around the four signature tools in So what? who cares? why you?®, including:
- Category Map
- Market Fishbone™
- Segment Strawman™
- Competitive Radar
The set of four, four-colour posters are laminated for use with dry-erase markers. Each poster measures 50" x 34".

Each set of four posters is $995.00 US, plus applicable shipping, duties and taxes.
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