Home



Training and Coaching Tools

If you use So what? who cares? why you?® to coach and train scientists, inventors and entrepreneurs in commercialization, these large-format dry-erase posters are ideal for keeping everyone focused on the task at hand.

Mounting these posters on your training room wall is a fantastic way to energize conversations and brainstorming sessions around the four signature tools in So what? who cares? why you?®, including:

  1. Category Map
  2. Market Fishbone™
  3. Segment Strawman™
  4. Competitive Radar
  5. The set of four, four-colour posters are laminated for use with dry-erase markers. Each poster measures 50" x 34".

    BUY THE COACHING TOOLS »

    Each set of four posters is $995.00 US, plus applicable shipping, duties and taxes.

Click to enlarge