Here’s what our customers say…

So what? who cares? why you?® is at the heart of our efforts to translate technology into business value. No other process gives us the foundation to identify and assess the business potential inside an early-stage technology."

— Scott Koorndyk, President, TEC Dayton

The So what? who cares? why you? methodology is a cornerstone of what we’ve accomplished at the Purdue Foundry. Without question, we would not be celebrating this progress had it not been for the foundation upon which these innovators began their journey: the So what? who cares? why you? methodology."

— John M. Hanak, J.D. Managing Director Purdue Ventures

So what? who cares? why you? is a pilgrimage for those who have ideas to change the world. It will help you contemplate your ideas and project concepts by identifying the facts, myths and critical assumptions. It is a great companion for those who yearn to create and contribute."

— Dan Leri, Director, Innovation Park at Pennsylvania State University

We use So what? who cares? why you? to work with engineers and researchers to determine the business value of all types of technologies – medical devices, energy technologies, advanced materials and more. Engineers love the process, tools and online support and we love that it facilitates our work to prepare them to bring their ideas to market."

— Darlene Boudreau, Executive Director, TECH Fort Worth

So what? who cares? why you? is a central component to our innovation process. We use the methodology and book to guide our healthcare innovators to develop the value proposition of their ideas and then communicate that value to stakeholders."

— Pete Turner, VP Innovation, Community Health Network

So what? who cares? why you? works with our standard process to assess ideas with commercial potential. It provides a platform for our staff to have high value discussions about the commercial value of projects submitted to us for co-funding consideration."

— Michele Le Saux, TEC-ETG, European Space Agency

So what? who cares? why you?®’ provided my global team of technology oriented scientific staff with a methodology to define and articulate a business value proposition to support their applications for funding from a large investment pool. The transformation in thinking that occurred was significant and as a result, many, many, better investment decisions were made."

— David Mann, Former SVP Emerging Business Technology Investments, Nortel Networks

The So what? who cares? why you?™ methodology is a "triple-play" – it teaches entrepreneurs, assists entrepreneurs, and encourages entrepreneurs! Using it, we've been able to accelerate the development of our companies and equip them with the entrepreneurial skills to be successful."

— Mark Long - Director, Sid Martin Biosciences Institute - University of Florida

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