What:

A live international audioconference, "Separating the Winners from the Losers: Conducting an Effective Market Analysis for Your University's Inventions"

When:

Wednesday March 19, 2008, 1:00 pm - 2:30 pm EST

Who:

Wendy Kennedy is a seasoned technology industry executive, award-winning professor, and author who has written and lectured extensively on the subject of commercializing innovative technologies. Her trademark So what? who cares? why you?^®: The Inventor's Commercialization Toolkit has been adopted by technology commercialization offices globally. It is a proven methodology for identifying the commercial value of scientific and technical innovations.

What you get:

A 90-minute consult with Wendy, including handout materials, a live Q&A session, and a FREE copy of So what? who cares? why you?^® The Inventor's Commercialization Toolkit -- a $59.95 value!

What you'll learn:

How to conduct a thorough market analysis and accurately assess the commercial potential of promising but untested innovations. This will not be a theoretical session or a basics course on marketing concepts. You'll get practical, step by step guidance to effectively employ a commercialization team -- including your researchers -- to assemble key information on market opportunities, competition, revenue potential, and potential roadblocks. Our focus will be on using market analysis to help guide investment and patent decisions, prioritize your portfolio of innovations, and determine where to place your bets, when to fold your cards, and when you need to fill information gaps before moving forward.

Format:

Live audio conference, also available via "anytime" web audiostream and digital CD

Cost:

Participation in the call is just $227 per site and allows access to ONE phone line for an unlimited number of people to listen. Gather your entire staff and listen by speakerphone for maximum benefit! All materials will be delivered via e-mail with a PDF attachment. The end of the program is reserved for a live question-and-answer session. Plus, with your purchase you'll receive a FREE copy of So what? who cares? why you?®: The Inventor's Commercialization Toolkit -- a $59.95 value that includes access to an online library of commercialization support tools!

For full details or to register:

Click here or call 1-239-263-0605.