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Good to Great, Jim Collins. HarperCollins Publishers – absolutely a classic. I've read this book and listened to the audio tapes several times. Whether you're a solo entrepreneur or a F500 business, the business building principles apply. Many great frameworks – the 3 Circles, the Hedgehog Concept, the Stockdale Paradox….each of these force you to think through your business purpose. I prefer the audio CD because of the portability and it is read by Jim Collins himself.

The Daily Drucker - 365 Days of Insight and Motivation for Getting the Right Things Done. Peter F. Drucker, HarperBusiness – I'm a big fan of Peter Drucker's work, beginning with my first introduction at business school. This book is ideal for the busy entrepreneur. It gives you a daily dose of Drucker in bite-size pieces, a key perspective condensed to one page for each day of the year.

Crossing the Chasm, Geoff Moore. Free Press – Moore is well known in the technology sector for helping non-business people understand the adoption process for innovations. This book makes practical sense of the rhythm of adoption for new ideas and how entrepreneurs should appeal to customers depending on the particular stage of adoption. An necessary read for entrepreneurs percolating innovative ideas.

The 22 Immutable Laws of Marketing, Al Ries and Jack Trout. Harper Business – this book is a must read for the entrepreneur looking to understand several fundamental business principles. While the title says “marketing”, it's marketing, business leadership, strategy, and more. It's 130 pages of practical, hands-on street smart advice. A “must-have” on the book shelf.

So what? who cares? why you?®: The Inventor's Commercialization Toolkit – this book is a proven methodology for discovering and articulating the commercial opportunity that great technical ideas represent, this field-tested approach to commercializing innovation is available as a 150-page, roll-up-your-sleeves workbook. Designed for organizations and individuals who are assessing the business opportunity and creating commercialization plans for scientific and technical ideas, it walks you through the process of communicating innovation in a compelling way to investors and other business audiences. Written and packaged with scientists, researchers, inventors and tech entrepreneurs in mind, the book provides readers with the complete So what? who cares? why you?® process in step-by-step form, with Worksheets and tools to boot.