So what? who cares? why you? Online Edition

online-bannerOur web-hosted format gives you the flexibility to deploy the So what? who cares? why you?® methodology across your community of innovators wherever they are – in the lab, across campus, or across the globe.

The online edition is built to be engaging and action-oriented, with personalized tool tutorials, examples and step-by-step guidance for users to successfully engage with each tool in the methodology.

toolshedRegistered users of both the print and online editions have access to a rich suite of supporting resources in the WKI Online ToolShed – a private online library of supporting examples, advice, and insights to support innovators throughout their innovation and ideation process as they discover, define and describe the value of their ideas.

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