Here’s what our customers say…

The So what? who cares? why you?™ methodology is a "triple-play" – it teaches entrepreneurs, assists entrepreneurs, and encourages entrepreneurs! Using it, we've been able to accelerate the development of our companies and equip them with the entrepreneurial skills to be successful."

— Mark Long - Director, Sid Martin Biosciences Institute - University of Florida


The So what? who cares? why you? process is the most important tool we have to translate technology into business value. It is an indispensable element of what we do and who we are as an organization. We use it to assess portfolio technologies, strengthen the value proposition for client companies, and coach our clients and partners through the commercialization process.  No other process gives us the foundation to identify and assess the business potential inside an early stage technology."

— Scott Koorndyk, President, TEC Dayton


The So what? who cares? why you? methodology is a cornerstone of what we’ve accomplished at the Purdue Foundry. Without question, we would not be celebrating this progress had it not been for the foundation upon which these innovators began their journey: the So what? who cares? why you? methodology."

— John M. Hanak, J.D. Managing Director Purdue Ventures


So what? who cares? why you? is a pilgrimage for those who have ideas to change the world. It will help you contemplate your ideas and project concepts by identifying the facts, myths and critical assumptions. It is a great companion for those who yearn to create and contribute."

— Dan Leri, Director, Innovation Park at Pennsylvania State University


We use So what? who cares? why you? to work with engineers and researchers to determine the business value of all types of technologies – medical devices, energy technologies, advanced materials and more. Engineers love the process, tools and online support and we love that it facilitates our work to prepare them to bring their ideas to market."

— Darlene Boudreau, Executive Director, TECH Fort Worth


So what? who cares? why you? is a central component to our innovation process. We use the methodology and book to guide our healthcare innovators to develop the value proposition of their ideas and then communicate that value to stakeholders."

— Pete Turner, VP Innovation, Community Health Network


So what? who cares? why you? works with our standard process to assess ideas with commercial potential. It provides a platform for our staff to have high value discussions about the commercial value of projects submitted to us for co-funding consideration."

— Michele Le Saux, TEC-ETG, European Space Agency


So what? who cares? why you?®’ provided my global team of technology oriented scientific staff with a methodology to define and articulate a business value proposition to support their applications for funding from a large investment pool. The transformation in thinking that occurred was significant and as a result, many, many, better investment decisions were made."

— David Mann, Former SVP Emerging Business Technology Investments, Nortel Networks


The WKI Program is exceeding our expectations as providers. The feedback from our participants has been overwhelmingly positive and people are already asking if we are running it again. I am looking forward to holding many future successful programs."

— Kathy Sohar, PhD., Director, Women’s Collaboratory for Innovators UF Innovate, University of Florida


The WKI Program is a game changer for our commercialization program. Tremendous value! Thank you."

— David Terry, West Texas A&M University Enterprise Center


Since 2012, our incubator has completely relied on the WKI program as our 'new client funnel' for all prospective clients. This program does a great job of answering the big questions any aspiring entrepreneur needs to answer. In addition, it helps our incubator gage whether the client is prepared, willing to go the distance, and most importantly: is coachable."

— Jason Mack, VP Business Development, MTEC SmartZone


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