The So what? who cares? why you?® methodology provides a proven framework and vocabulary to engage innovators to discover the business value of their ideas. Our certification program gives you step by step training to deploy the methodology and use our ideation program with your clients.

Our methodology and ideation program provide a structure and framework for your innovators to think through the business potential for their ideas.

Choose one or more deployment options

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The Book:

The Book:

The book offers you a hands-on toolkit delivered in a convenient printed workbook format.

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Online Edition:

Online Edition:

The online edition offers organizations a scalable, always-available solution to use the methodology across locations.

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Training & Certification Program:

Training & Certification Program:

Training in the So what? who cares? why you? methodology grounds you in the design thinking tools and entrepreneurial coaching approach to get the most out of the methodology.

Certification offers a train the trainer option to coach and train others in the methodology.

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If you would like to turn more of your organization’s ideas into opportunities...

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