The So what? who cares? why you?® methodology is designed to be used by individuals, groups, or teams across an organization. Whether you are looking to explore one idea or perhaps engage your entire organization, our training and certification program provides you with expert knowledge and coaching to successfully deploy the methodology.

Whether you are looking to certify a team of people to in your organization, or perhaps across your ecosystem, this training will equip you to quickly be up and running, helping to turn ideas into opportunities for your organization.

Choose one or more deployment options

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The Book:

The Book:

The book offers you a hands-on toolkit delivered in a convenient printed workbook format.

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Online Edition:

Online Edition:

The online edition offers organizations a scalable, always-available solution to use the methodology across locations.

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Training & Certification Program:

Training & Certification Program:

Training in the So what? who cares? why you? methodology grounds you in the design thinking tools and entrepreneurial coaching approach to get the most out of the methodology.

Certification offers a train the trainer option to coach and train others in the methodology.

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If you would like to turn more of your organization’s ideas into opportunities...

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