What's Inside

The book, So what? who cares? why you?^®: The Inventor's Commercialization Toolkit, is a 150 page, roll-up-your-sleeves workbook divided into three major sections. Each section is designed to help you understand the questions that investors, business backers and licensees ask — and to help you answer those questions in a compelling way.

Book owners get:

	Practical concepts and step-by-step advice
	Worksheets, Tips, and Real-World Examples throughout the book
	Special access to the online ToolShed for additional resources and templates

Using the book, inventors, scientists and technology entrepreneurs can bridge the language barrier between their good technical ideas the audiences who need to understand the business opportunity that the idea represents.

View the complete Table of Contents.