What the Book Can Do For You > Entrepreneurship

Science & Technology entrepreneurs speak a different language than investors. They are passionate about their science and technology and want to explore unknown frontiers. When seeking investment and support for their technology ideas, they are asked questions that often seem irrelevant or confounding. That's because investors and technology entrepreneurs speak a different language when it comes to talking about their ideas.

Technology entrepreneurs speak the language of innovation. They are inspired to push the boundaries of science and technology because they believe there is a better way. They are driven by the possibilities of what's next and how it can be accomplished.

Investors speak the language of business. They seek validation that a brilliant idea is marketable to a buying audience. They are driven by the possibilities of how an idea can be turned into a business opportunity. To determine this, investors ask a lot of questions – questions like:

To effectively support investors and entrepreneurs, organizations including economic development agencies, incubators, commercialization offices and entrepreneurship programs need to equip them with the know-how and tools to answer these questions with confidence.

So what? who cares? why you?^®: The Inventor's Commercialization Toolkit closes the language barrier between technology entrepreneurs and their investors. It delivers a proven, repeatable, and deceivingly simple methodology for articulating the business value of technology products and services. It is a powerful methodology that walks the entrepreneur step-by-step through a logical process to present sophisticated ideas in a context that business people understand. When adopted as a standardized method of fostering technology entrepreneurship, it improves the odds of identifying and developing good technology ideas into a successful business ventures.

By adopting the methodology with a co-branded book license, incubators and entrepreneurship organizations can:

1. Provide a standardized platform for technology startups to engage in fruitful conversations with investors and other business backers.
2. Change the conversations that entrepreneurs have by focusing on the commercial value of their ideas rather than the just its technical merits.
3. Rapidly identifying the business potential – or gaps – in technology-based business plans and immediately addressing both.
4. Working with investors to place more informed "bets" on the ideas that are most worth investing resources to develop.
5. Service everyone who approaches them for support with a useful workbook and simple but effective methodology to develop an idea into a business.
6. Equip entrepreneurs with a self-education tool they can use to develop the business value of their ideas and to prepare for conversations with potential investors.
7. Build an entrepreneurial mindset within their communities with a tangible, step-by-step method of developing technologies into businesses.
8. Develop and nurture entrepreneurs with high-value programs and workshops for budding entrepreneurs throughout the community.

In addition to these results, the book is also being used to foster collaboration between entrepreneurship organizations and university commercialization and technology transfer offices within the same city.

Learn more about co-branding the book or consider a bulk purchase to make the book and methodology part of your technology entrepreneurship initiatives. Contact Wendy Kennedy to discuss how best to weave So what? who cares? why you?^® into the fabric of your entrepreneurship programs.