What the Book Can Do For You

The biggest challenge facing those of us trying to gain support for our science or technology idea is not a technical challenge. It's getting other, non-technical people to see the business value and commercial opportunity the idea represents . For scientists, researchers, and engineers, this requires clearly articulating the business value proposition to an investor. An investor may be a financial investor such as an angel investor or venture capitalist. An investor can also be a grant reviewer, research foundation director, technology transfer office, or a potential licensee.

No matter who the investors are, they all have one thing in common: they ask a lot of questions – questions that help them understand and assess the business value proposition for your idea, invention or discovery.

These are the questions that investors ask of brilliant scientific and technology ideas. But too often, inventors, scientists, researchers and engineers are not equipped to articulate the answers and the commercial potential of the idea. They may focus instead on the scientific or technical merits of the idea. All too often, this results in the investor losing interest and simply giving "the polite nod".

So what? who cares? why you?^®: The Inventor's Commercialization Toolkit provides the framework, language, and spadework required to translate scientific and technical ideas into great commercial opportunities. Learn more about how the book and its underlying methodology can transform Commercialization and Technology Entrepreneurship activities.