Co-branding Opportunities > Process

Adopt So what? who cares? why you?^® as your own branded book.

Co-branding the book is a great way to introduce a standard framework for commercialization into your organization. Your co-branded book will become a centerpiece around which your audiences will rally.

It can also become an iconic tool that fosters collaboration, brainstorming, and new projects around commercialization activities. You can distribute it as a campus-wide tool to build awareness of your commercialization activities and process.

Launch Program
Most co-branding engagements begin with a formal launch of the co-branded workbook. Through interactive workshops and keynote addresses, Wendy Kennedy can rally your whole team around the powerful So what? who cares? why you?^® methodology and help you launch your commercialization initiative with authority. Smaller follow-on breakout sessions can also be scheduled, and Wendy can also be engaged in a coaching capacity to work with inventors as well as a train the trainer program for commercialization staff.

Look & Feel
Branding So what? who cares? why you?^® lets you match the book to the look and feel of your organization. You can choose colors that match your corporate identity, add your logo or those of sponsors, and write your own introductory message to reflect the context and culture of your organization.

Many organizations also choose to write their own introductory message at the beginning of the book or to include sponsor messages. Your personalized introduction will give readers context for why the workbook is being distributed and how it fits into the overall organizational context.

Talk to Wendy About Co-Branding
To discuss your co-brand ideas with Wendy, contact her directly at:
+1(613) 851-6621
wendy@wendykennedy.com

You can also read up on Wendy's services, including workshops and coaching.